ARCHIVES

5

Team One Advertising +demographic profile

October 27, 2008

Team One, the advertising agency behind Lexus and American Express, asked me to help them with one of their campaigns.  They wanted a concise piece that would communicate the lifestyle of a target demographic, males 21-29 with a household income of $75K+, while also highlighting the media touchpoints they access every day.
In creating the concept [...]

0

The Positive Edge  +reel

October 17, 2008

In partnership with SketchbookLA, The Positive Edge hired us to create a video that would help others understand the change their non-profit org. has made in thousands of womens’ lives.
Since The Positive Edge helps women re-enter the job market by providing them with clothing and making them feel beautiful, we went with a style heavily [...]

2

22nd Annual Jazz Reggae Festival  +intro

October 17, 2008

With my first motion graphics piece, I tried to give 30,000 concert-goers a deeper look into the music they came to listen and dance to.
The message: JazzReggae isn’t just music, it’s always been more - it’s the melding of cultures, the triumph over struggle, and the voice of social justice.
No four minute video can give [...]

0

76 Gasoline  +commercial

October 17, 2008

A young man stumbles upon a filthy, grime-encrusted wall and decides to do something about it.
Official First Prize Winner of the My 76 Gasoline Video Contest. The commercial was awarded with a $10,000 scholarship and is currently airing nationally in movie theaters, ESPN, and FSN.

0

Green Dot Public Schools +commercials

October 17, 2008

Green Dot Public Schools wanted me to create a commercial that would let students and parents know what kind of impact this non-profit has been making in LA.
To really connect with the community, I chose to have two students actually tell their own stories in their own words.  Set against a stark black background [...]