Director Spotlight: the beautifully unsettling work of Christian Simmons

I first came across Christian Simmons work when I was checking out some of the competition for the Doritos Superbowl contest. There were over 1,700 entries submitted and believe it or not, me and my creative partner saw nearly every single one.
Most of them were flat-out horrible (just trust me on this) but out [...]

How EA Sports turned a glitch into a grace (by walking on water)

Tiger gets ready to make a miracle happen.
A few weeks ago I discussed the whole Bike Hero controversy that left a lot of the Youtube crowd with a bad taste in their mouths. A lot of people felt that they were being manipulated by the ad agency, not respected. So I got to thinking, [...]

Bike Hero, Viral Success or Ethical Failure?

This video splashed onto Youtube last week and with 1.5 million hits so far, it’s already gone certifiably viral:

“Bike Hero” was a hit for many reasons, but especially with the fans of Guitar Hero and Rock Band, who were the perfect demographic. The concept was just off the wall and fun. I mean, they [...]

What I’ve Been Up To

Wow, thing’s have been crazy lately, but I really can’t complain.  This freelancing lifestyle is definitely not an easy one and came with a lot of challenges I didn’t even see coming (I’ll school y’all on that in a later post), but seriously, it’s been an exciting and fun ride.  Right now, I wouldn’t trade [...]